AR filters, WebAR experiences and product visualisation — built for brands ready to give their audience something to interact with rather than swipe past. Commercially directed. Technically delivered.
of consumers say AR helps them feel more confident in a purchasing decision
higher conversion rate for products with interactive AR vs static imagery
AR active users globally by 2026
Sources: Shopify, Deloitte, Statista. Figures for context — actual results vary by brief and execution.
Every smartphone is an AR device. Every person who opens Instagram, Snapchat or a browser has access to augmented reality without downloading a single thing. The technology isn't the barrier - it never was.
The barrier is brands not knowing what to build, or building something that looks impressive in a pitch deck and gets used once. Bentley Studios Manchester approaches every AR brief the same way we approach every production brief: what is this supposed to achieve, who is it for, and what does success actually look like?
AR built around a commercial objective performs. AR built around a technology demonstration doesn't. We know which one you need.
Every AR project is different. The question we ask first is always the same: what do you need people to do after they've experienced it?

Branded filters for Instagram, Snapchat and TikTok. The kind that people actually use, share and send to their friends — because they're built around a reason to engage, not just a logo slapped on a lens.
Game mechanics, face effects, environment overlays, try-on experiences, branded frames. Built for the platforms your audience is already on, distributed through channels that already have the reach.

Augmented reality that lives in a browser. No app download, no barrier, no drop-off. Scan a QR code, tap a link, point a camera — and the experience appears in the real world.
Product visualisation, spatial brand activations, packaging triggers, out-of-home extensions and interactive print. WebAR works wherever your audience is — on a street, in a store, on a piece of direct mail — without asking them to do anything more than open their camera.

Let your customer put your product in their space before they buy it. AR product visualisation reduces purchase hesitation, cuts returns and increases conversion — because seeing something at actual size, in your actual room, is more convincing than any product description ever written.
Furniture, interiors, fashion, automotive, consumer electronics — any product with physical dimensions benefits from the ability to be visualised before purchase.
AR development is a specialist discipline. The same way a film director doesn't operate the camera, grade the footage and compose the score simultaneously — a good AR production separates creative direction from technical execution.
Bentley Studios leads the brief, the creative concept, the user experience design and the commercial objective. Specialist AR developers - vetted, regularly worked with, and briefed precisely - handle the technical build.
The result is augmented reality that is commercially considered and technically sound. Not a compromise between the two.
Brief, objectives, audience and platform. The commercial questions before the technical ones.
Experience design, user flow and creative direction. What the user does, sees and feels — agreed before a line of code is written.
Specialist AR developers build to the agreed spec. Platform-specific build for Meta Spark, Snap Lens Studio or WebAR frameworks as required.
Device testing across iOS and Android, platform submission and approval where required. Nothing ships until it works on the devices your audience actually uses.
Filter publication, QR code generation, embed code or app store submission depending on the delivery method. Distribution strategy agreed at brief stage.
Not for WebAR or social AR filters. WebAR runs in any modern browser — iOS Safari or Android Chrome — triggered by a QR code or a URL. No download, no barrier, no drop-off. Social filters for Instagram, Snapchat and TikTok are accessed directly within those apps, which your audience already has. The only AR experiences that require a dedicated app are bespoke native AR builds — which are a separate conversation and a significantly larger budget.
It varies more than most digital services because the scope can range from a single branded Instagram filter to a full WebAR product visualisation platform. A social filter starts from £2,500. A WebAR experience starts from £5,000. Product visualisation for e-commerce starts from £12,500. The right starting point is a brief conversation about what you need it to do — that determines the scope, which determines the cost.
A social AR filter — concept to platform approval — typically runs 3–5 weeks. WebAR experiences run 4–8 weeks depending on complexity. Product visualisation timelines depend on the number of SKUs and the complexity of the 3D modelling required. Platform submission and approval adds 1–2 weeks for Instagram and Snapchat — this is outside our control but planned for in every project timeline.
Instagram and Facebook via Meta Spark Studio, Snapchat via Lens Studio, TikTok via Effect House, and browser-based WebAR via 8th Wall, Niantic, or custom WebXR frameworks depending on the brief. Platform choice is driven by where your audience actually is — not by what's easiest to build.
Yes — though most of our AR portfolio is under NDA for commercially sensitive reasons. Book a discovery call and we'll walk through live AR demos relevant to your brief and your industry. If you need to see specific work before the conversation goes further, an NDA can be signed in advance.
AR overlays digital content onto the real world — through a phone camera or glasses. VR replaces the real world with a fully digital environment — through a headset. AR requires only a smartphone and works within existing apps and browsers. VR requires dedicated hardware. For brand marketing purposes, AR has significantly lower friction and broader reach. Bentley Studios focuses on AR — we don't currently offer VR production."